The term direct mail marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct mail marketing techniques with brands such as American Express and Columbia Records. Although Wunderman may have been the first to use the term direct mail marketing, the practice of mail order selling (direct mail) essentially began in the U.S. upon the invention of the typewriter in 1867.

Direct Mail Printing Example #1 Postcard for Ski Verbier

Direct mail, the most common type of direct marketing, is a form of marketing in which communications are sent to customers using the postal service. Direct mail includes advertising circulars, free trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses.

Direct Mail Printing Example #2 Mailer for CV Travel

Direct mail offers several advantages for marketers (targeting and personalisation of message content, analysis of responses, and optimisation of address databases). In fact direct mail is sometimes called “targeted mailing”, as mail is usually sent out following database analysis.

Direct Mail Printing Example #3 Mailer for World Challenge

Direct Mail Printing Example #4 Mailer for The Lapada London Fair

Contact Gemini Press for more information on how we can help you with your direct mailing requirements.