A catalogue is a publication used by companies as a way to promote their products and services. The catalogue allows companies to inform their existing and prospective customers about the prices and features of their products in order to encourage their sale. A catalogue is a means for companies to present the detailed umbrella of products and services directly to its customers.

Product catalogues reflect a company’s corporate ethos and product line. Basically, if you wish to stay relevant in industry, print your product catalogue.

Catalogue Printing Example #1 Price and Company Ltd

Catalogue design relies heavily on the structure of the page to be effective - the right balance of images in a catalogue is crucial to maintaining interest from the reader. Good catalogue design balances aesthetics with the pragmatic, creating pages that not only look good but work hard.

Catalogue Printing Example #2 Clive Emson Auction

Regarding printing itself, there are different printing techniques appropriate for catalogues. The most usual technique used for catalogue printing is the offset printing since this type of printing provides many benefits. Among these benefits we find the possibility of printing the catalogue on any type of paper.

Catalogue Printing Example #3 Scotland Visitors’ Atlas & Guide

The type of binding that will be used for catalogues should also be considered. By doing this, it is possible to calculate the opening of the catalogue, the margins sizes and the space for printing. The standard sizes are 5 ½ ’’x 8 ½ ’’, 8 ½ ’’x 11’’, 11’’x 17’’.

There are different types of catalogues which vary according to the content they include and their target. Catalogues may be classified into two main groups: consumer catalogues, and business to business catalogues.